Let me be clear that writing a career goals essay that scores in the top 2% is not easy. The difference between an A an A+ is that the career path you are dedicated to will benefit others in a significant way. We are not suggesting that you need to write about starting a non-profit organization to get into business school. The world needs investment bankers, consultants, entrepreneurs, and corporate CEOs too, and business schools still have room in their classrooms for candidates with these kinds of ambitions. If it’s hard to make a case on social benefit, you just need to work that much harder to convey your passion for your career path and explain why your career goals are meaningful to you.