Huma Chia makes some bold claims about their gel, but the reality does not match the promise. Huma prominently use Chia seeds, but Ground Chia Seeds are far down the ingredients list indicating they are only present in smaller amounts. From the nutrition data I'd estimate that you're only getting about 2-3g of Chia seeds in each gel. The texture is slightly course due to the seeds, which is why I guess they didn't put more in. However, it's nothing like the problems I found with "Chia Surge' that contains the whole seeds rather than grinding them up. The main ingredients in Huma are fruit puree, table sugar and brown rice syrup, all providing simple sugars. This is the same brown rice syrup that gave Clif Shots such a bad name before they changed their formula. Brown Rice Syrup has a bitter aftertaste and unfortunately may contain arsenic . Huma claims "100% natural", but I'm not sure I would call brown rice syrup "natural" given how it's processed with enzymes. The flavor is quite strong, and a balance of sweet, bitter and sour (tart). Huma is not as sour as eGel, but it's noticeable and probably comes from the citric acid. However, I found the bitterness of the brown rice syrup quite noticeable and unpleasant, with a bitter aftertaste that lasts for miles. The flavor is more fruit than candy, but it's not a taste I would look forward to. While I'm a fan of Chia seeds in general, I don't think this gel works and I don't recommend it.