One option is to organize your essay from general to particular . For example, if you were describing the new Big Tex at the State Fair of Texas, you might start out by describing the setting - the smell of the corn dogs frying, the crowds of people, the happy children dodging in and out of the midway games - then get into his grandiose size - after all, everything is bigger in Texas, right? After that, you describe the details: his new crisp, white, pearl snap shirt, his blue jeans tucked into cowboy boots, adorned up top with his signature belt buckle, and so on.
Frankfurt originally published the essay "On Bullshit" in the Raritan Quarterly Review journal in 1986. Nineteen years later, the essay was published as the book On Bullshit (2005), which proved popular among lay readers; the book appeared for 27 weeks on The New York Times Best Seller list ,  and was discussed on the television show The Daily Show With Jon Stewart ,  , as well as in an interview with a representative of the publisher, Princeton University Press .   On Bullshit (2005) served as the basis for Professor Frankfurt's follow-up book On Truth (2006).
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