Mcdonaldization revisited critical essay in consumer culture

Grobalization involves three motor forces: capitalism , McDonaldization, and Americanization. Grobalization creates a world where:
1. Things are more homogenous and ubiquitous.
2. Larger forces overwhelm the power of people to adapt and innovate in ways that preserve their autonomy.
3. Social processes are coercive, determining the nature of local communities, which have little room to maneuver.
4. Consumer goods and the media are key forces that largely dictate the nature of the self and the groups a person joins. [23]

Mcdonaldization revisited critical essay in consumer culture

mcdonaldization revisited critical essay in consumer culture

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