Knowledge of self theories. Carol Dweck has just written a book called "Mindset" , a popular non technical book for the general public, and she did this a the behest of her students. Her students felt transformed by her lectures on mindsets, which they felt moved their self theories from entity theories to incremental self theories. Because they felt so transformed, they felt the general public needed to be informed about Dweck's work. This site concurs with the belief of those students to the point where everyone should read "Mindset" , especially parents and teachers.