United maintains a presence on Twitter and picked up a tweet about the video less than a day after it was posted. "This has struck a chord w/us and we've contacted him directly to make it right," United tweeted on July 7. It offered $1,200 to replace the guitar and $1,200 in flight vouchers; when Carroll asked that his compensation be given to another, similarly affected customer, United chose instead to donate $3,000 to a music school. Throughout the fracas, United used Twitter as its communication channel, answering critical tweets that it should have responded sooner with "Absolutely right, and 4 that (among other things), we are and are making it right. Plan 2 use video in training."